While the crypto winter has dragged on longer than investors wanted it to, the community's interest in NFTs remains undamped. In fact, over the previous months, more and more major brands have been jumping into the space. Many of them have filed trademark applications for various digital products.
Governments are also signaling their support for crypto. The United States positions itself at the forefront of its legitimation through taxation. And while it sounds ironic because taxing cryptos and NFTs hints at centralization, it also means these assets will not be banned.
That said, several users are interested in knowing how they could enter the space and the cost to create an NFT. However, to market NFTs effectively, users should first think of the vision behind their planned offerings. The project's vision will market itself.
But sometimes, despite good utility, some NFT projects still need a bit of a push. If you have an NFT project you think is worth the community's time, creating a discussion around it should be a top priority.
Here are three tips on NFT marketing to reach your desired audience: do influencer marketing, guest post on writing communities, and engage in an SEO strategy.
The rapid rise of social media gave birth to this breed of marketers who are mainly reliant on digital platforms. But with the restrictions on the global pandemic relatively easing, influencers are finding their way into the real world as more and more brands enlist their services to host events in public venues.
Influencers can easily reach and engage your target audience if they strongly believe in your project.
Influencers can effectively market your brand through various methods on social media. Live videos and events, hashtags on posts, reels, and stories are only among the few avenues influencers can use to create brand awareness. And as almost everyone is already on social media, getting your NFT project noticed might prove more than just achievable.
If you think getting an influencer fits your NFT project, you can head on to Twitter and Instagram to check out who among the many influencers share your vision.
At present, the content writing community thrives with guest postings. A writer's way of getting traction for a brand, website, or product, doing guest postings is a great way to generate traffic to a company's website. This works in tandem with SEO management because writers who do guest postings work closely with SEO specialists. Keywords will be integrated with backlinks that direct to the company's website.
The first thing you need to do is get a content writer who is experienced in SEO. If you can write the content yourself, that would be great. Afterward, contact a crypto website that might be looking for contributors. Shoot them an email and convince them why your content is relevant to their community.
As already mentioned, NFT project owners can use SEO to drive traffic to their websites to get their projects noticed. SEO boosts content so that users can find them organically.
Your content writers should write engaging content integrated with well-researched search keywords. These keywords are what your prospective leads might search for when looking for products throughout the web. You will know that your SEO efforts are successful if your project appears on SERPs.
As the NFT market is caught in constant change, creating an NFT marketing strategy should be adaptable to developments and innovations in the scene.
Now that businesses of all scales are making a move to cyberspace, marketing methods are seeing upgrades that are making the discipline more robust. The three methods discussed may make or break your project depending on your execution. But of course, its reception is still defined by the project's vision and utility. The only thing that marketing can do is to get it across. From that point on, the project must hold up to its promise.
While most of the space's critics think that NFTs are nothing more than just glorified JPEGs, those who have embraced them know that they can be so much more. If you are a believer and you know that NFTs can do good, it is up to you to educate and evangelize.